Scottish-born fashion designer Jonathan Saunders has been named the 2012 British Fashion Council BFC/Vogue Designer Fund winner. Beating off competition for the award from Marios Schwab, Mary Katrantzou, Meadham Kirchhoff, Nicholas Kirkwood, Peter Pilotto, Richard Nicoll, Roksanda Ilincic and Zoe Jordan, Jonathan Saunders will receive a £200,000 cash prize, as well as a bespoke mentoring programme for 12 months to assist him in further evolving his business. 

Jonathan Saunders said about winning the BFC/Vogue Designer Fashion Fund: “I’m so happy about winning the fund. The last 12 months have been an exciting time for me and my team and I’m very proud of all their hard work. We have many exciting plans for the near future and this along with the support network provided by the BFC will enable us to achieve our goals.”

One To Watch: Jonathan Saunders Winner of 2012 British Fashion Council BFC/Vogue Designer Fund

The Jonathan Saunders empire saw last month in Milan the launch of a full mesnwear line. Saunders has fans from style icons such as First Lady Michelle Obama, the ever stylish SamCam aka Samantha Cameron.

In 2006, he won the BFC's British Enterprise award and since then his clothes can be seen on the front row each season, with shoppers vying to buy his printed, colourful and wearable designs.

One to watch for sure the future is looking very bright for Jonathan Saunders!