After seeing Rihanna at the Nickelodeon Kids Choice Awards 2010 wearing a fabulous long sleeved pastel pink dress styled with socks & shoes (YES socks & shoes!!) we wanted to investigate this Spring Summer 2010 trend - We want to know whether it is a trend you'll be stepping out in this season & whether the designers and celebrities who love this trend have got it right including Fearne Cotton and Lacoste....

Want to be on trend with the big designer names this summer but can not afford the hefty price tag? Then these designer inspired Spring Summer 2010 styles are a must have for you...

Discover founders of Kindred Sole Lizze and Beth's looks of the week.......

Our new found obsession here at Kindred Sole is Polyvore!! It is a fantastic virtual styling tool where you can access other fashion follower's favourite products or simply add your own!

This week has been an exciting week for Kindred Sole, Lizze and Beth in terms of expanding the business, media coverage, confirming the new Spring/Summer 2010 collection and a shopping trip to Paris. Read here for a full insight into a week of a start up online business:....